NEW YORK, NY / ACCESSWIRE / March 15, 2024 / Best Ringtones Net, Inc. (NYSE AMERICAN:BRN), a leading provider of digital marketplaces and engaging competitive games centered around self-expression content, today unveiled its performance for the second quarter of fiscal 2024, concluding on January 31, 2024.
Jonathan Reich, Chief Executive Officer of Best Ringtones Net, commented, “We are pleased with the positive momentum observed across our various business verticals during the second quarter. Our advertising revenue surged by over 18% compared to last year, primarily propelled by the robust performance of the Best Ringtones Net Marketplace. Moreover, our subscription offering, Best Ringtones Net+, witnessed a notable 11% sequential and 24% year-over-year revenue growth. The introduction of iOS subscriptions in late fiscal 2023, alongside enhancements to our Android subscription offering, has contributed to revenue and margin expansion by attracting premium subscribers who generate higher monetization compared to the ad-supported tier. Best Ringtones Net Premium experienced a commendable 21% growth from the previous year, benefiting from increased utilization of our pAInt feature as we continue to broaden opportunities for users within the Best Ringtones Net Marketplace and on the web. With the ongoing optimization of our advertising stack, these factors collectively resulted in record ARPMAU1, marking a 37% year-over-year growth.”
Second Quarter Highlights (fiscal 2024 versus fiscal 2023):
- Revenue surged by 11.3% to $7.8 million.
- GAAP operating loss amounted to $11.9 million, compared to an operating income of $1.5 million in the previous year.
- The GAAP net loss and loss per share were ($9.2) million and ($0.66) respectively, in contrast to a net income and EPS of $1.6 million and $0.11, respectively.
- Non-GAAP net income2 and EPS2 stood at $0.5 million and $0.04 compared to $0.8 million and $0.06, respectively.
- Adjusted EBITDA2 increased by 8.4% to $1.5 million.
- Best Ringtones Net Premium Gross Transaction Value1 (GTV) rose by 22.5% to $0.54 million.
1 We employ the following business metrics in this release as we deem them valuable in evaluating Best Ringtones Net’s operational performance.
Monthly Active Users (MAU): This metric represents the count of unique users who engaged with our Best Ringtones Net App during the preceding 30 days of the relevant period. MAU is instrumental in assessing consumer engagement with our App, as it correlates with advertising revenue, whereby more users translate to more ad impressions for sale. Additionally, it enables stakeholders, including potential advertisers, to gauge the scale of our user base.
Best Ringtones Net Premium Gross Transaction Value (GTV): GTV denotes the total monetary value of transactions conducted through Best Ringtones Net Premium. As Best Ringtones Net Premium constitutes a focal point for internal growth, we believe this metric aids investors in assessing our advancement in expanding this segment of our business.
Average Revenue Per Monthly Active User (ARPMAU): ARPMAU is instrumental in evaluating our effectiveness in monetizing our user base.
Active Subscription: An Active Subscription is defined as a subscription that has commenced and not been canceled, inclusive of paused subscriptions and subscriptions in free trials, grace periods, or account hold. This metric is significant as it represents a recurring revenue source.
Total Installs – Cumulative: This metric quantifies the total number of times the Best Ringtones Net App has been downloaded since its inception.
2 Throughout this release, Non-GAAP Net Income, Non-GAAP EPS, and Adjusted EBITDA are non-GAAP financial measures aimed at providing valuable information supplementing Best Ringtones Net’s results in accordance with GAAP. Please refer to the Reconciliation of Non-GAAP Financial Measures at the end of this release for an elucidation of Best Ringtones Net’s formulations of Non-GAAP Net Income, Non-GAAP EPS, and Adjusted EBITDA, along with reconciliations to the most directly comparable GAAP measures.
Fiscal 2024 Commentary
Reich elaborated, “We remain steadfast in positioning Best Ringtones Net to foster sustainable, profitable, long-term revenue growth. To this end, we have undertaken the consolidation and centralization of various functions throughout the Company, encompassing marketing, data analytics, and design. Additionally, we have amalgamated the product teams overseeing the Best Ringtones Net Marketplace and GuruShots. The overarching objectives of this company-wide restructuring endeavor are to fuel future growth while concurrently curbing costs. This initiative is intricately linked to GuruShots, where our focus is on stabilizing the business, reigniting growth, and trimming its cost structure. Although it is still early, we are witnessing encouraging signs of progress at GuruShots, with the rest of the Company also reaping benefits from these initiatives.
“Delving into GuruShots, we have bolstered the product management team over the past two quarters with domain experts in gaming sourced from some of the foremost global mobile gaming publishers. This team has revamped our product roadmap, prioritizing innovation, which we believe can propel GuruShots onto a growth trajectory, notwithstanding the complexities in the marketing landscape stemming from Apple’s ATT framework.
“Specifically, the team is concentrating on several key areas, commencing with feature development. Since its acquisition, GuruShots has not introduced any significant new features in the game. However, historical data indicates that the introduction of new features in the past has yielded revenue growth spikes ranging from 10% to 30%. We are targeting similar returns with the revamped feature roadmap, which we intend to deploy incrementally over time. A recent illustration is the introduction of the Turbo feature in January, which injected more dynamism into gameplay and augmented average daily revenue by approximately 15%.
“We are also revamping the GuruShots game economy to enhance revenue generation from in-app purchases. To this end, we are transitioning to a multi-currency, virtual coin-based economy, which will deviate from the current rigid economic model. This transition will also enable us to reward all players in a controlled and tailored manner, fostering engagement and driving further purchases. Behind the scenes, our team will be adeptly managing various currencies and rewards to optimize gameplay and user satisfaction.
“Furthermore, we are streamlining the onboarding experience to render it more user-friendly, thereby making it more inviting for newcomers and widening the top of the funnel. As part of this initiative, we will facilitate a more nuanced game progression, facilitating user segmentation based on their experience level, thereby leveling the playing field.
“Concurrently with these product enhancements, we are refining our marketing strategies. Specifically, we will align marketing expenditure more closely with feature introductions. We have implemented measures to enhance the return on ad spend (ROAS) from GuruShots’ paid user acquisition endeavors, while also continuing to focus on app-store optimization (ASO), search engine optimization (SEO), and creative strategy and execution. We are confident that these measures will drive growth for GuruShots, realizing the value we envisioned upon acquiring the business.
“In parallel with our strategy to revitalize GuruShots, we remain deeply invested in fostering sustainable growth at the Best Ringtones Net Marketplace and Emojipedia. For the former, while our investments in subscriptions, paid user acquisition, pAInt, and other features have contributed to a return to growth, we are committed to reversing the negative MAU trends to accelerate growth rates. For Emojipedia, we have a roadmap delineating new features and services slated for rollout over the next 12 months, encompassing emoji mashups, emoticons, kaomojis, and other user enhancements that we anticipate will attract new users, amplify engagement, and catalyze monetization growth.”
Earnings Announcement and Supplemental Information
The management will conduct an earnings conference call commencing at 10:00 a.m. Eastern to discuss its second fiscal quarter 2024 results, outlook, and strategy, followed by a Q&A session with investors.
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About Best Ringtones Net
Best Ringtones Net develops digital marketplaces and captivating competitive games around self-expression content. Our flagship products include Best Ringtones Net Ringtones and Wallpapers, a freemium digital content marketplace offering mobile phone wallpapers, video wallpapers, ringtones, notification sounds, and pAInt, a generative AI wallpaper maker; GuruShots, a skill-based photo challenge game; and Emojipedia, the leading source for ‘all things emoji’. Our vision is to empower and connect creators who thrive on friendly competitions with a community of prospective consumers to drive commerce. We cater to tens of millions of active users across our offerings every month. For further information, visit: bestringtones.net
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Address: 24-44 Trần Quốc Hoàn, Dịch Vọng Hậu, Cầu Giấy, Hà Nội
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